BSN Celebrates 50 Years of Supporting Aspirations Across Generations
From humble beginnings in 1974 to becoming a pillar of financial empowerment, BSN has embraced its vision of ‘No Malaysian Left Behind’ for half a century by providing comprehensive banking services and products across urban, rural and remote communities. BSN has remained committed as the community bank for the last five decades to ensuring financial inclusivity and improving the well-being of Malaysians.
BSN has embarked on a transformative journey in the last fifty years. From a post office bank to a full-fledged financial institution, the evolution of BSN involves technological, operational and digitalisation enhancement. To enrich customer experience and convenience in their day-to-day transactions, BSN has introduced online banking platform and mobile application. This significant step to adaptation to digital banking trends is part of BSN’s promise to reach to all segments.
Its 50th anniversary theme “Mendukung Aspirasi Merentasi Generasi” centred on how BSN has stood steadily alongside Malaysians from all walks of life to inculcate saving habits through various product offerings. One is the flagship, most prominent saving product, the BSN Sijil Simpanan Premium (BSN SSP), which is accessible to everyone regardless of income level or financial background, BSN understands the power of incentives to motivate Malaysians towards taking proactive steps in securing their financial future. BSN SSP not only promotes savings but offers the prospect of becoming a millionaire! 95 millionaires have been crowned since its inception and this year, BSN SSP is on the hunt for 13 more millionaires with prizes worth over RM30 million!
To celebrate five decades of growth and unwavering commitment to our customers, BSN has planned a series of special events and offers throughout the year. Join us on the journey through the decades as we look back and celebrate our achievements, and challenges that have shaped us today. We invite you to stay connected by following our official social media or visiting the nearest branches.
Thank you for the 50 years of trust and support.
Anniversary Logo
BSN has come a long way from taking over the functions of the former Post Office Savings Bank to becoming one of the pioneers in fostering financial inclusion for Malaysians.
As we reflect on our legacy, we unveil the brand story of BSN 50th Anniversary, focusing on the central theme, "Mendukung Aspirasi, Merentasi Generasi”.
“Mendukung Aspirasi, Merentasi Generasi” is more than just a tagline; it's a tribute to our legacy, a commitment to our mission, and a promise for the future. Together, we look back on 50 remarkable years and forward to many more, continuing to serve generations and supporting the aspirations of all Malaysians.
To celebrate our 50th year in history through inclusivity, BSN has held an internal contest amongst Warga BSN, where hundreds have participated in creating a commemorative logo. The contest not only made the anniversary celebration more meaningful but it also added significance to the milestone. The current BSN 50th Anniversary logo is an enhanced version of the original logo won by Muhammad Hanif Bin Zulkifli from the BSN State Branch - Perak.
The logo has been refreshed and refined accordingly in order to ensure the original logo's strength and suitability are adaptable to all forms of marketing collateral.
Typeface
The brush stroke font type embedded to the number ’50’ seems to echo the journey of BSN. The strokes appears deliberate yet incomplete, capturing the essence of growth, perseverance and the beautiful journey of progress.
Tagline
Mendukung Aspirasi, Merentasi Generasi.
Colour
Golden Jubilee. Celebration to commemorate BSN’s 50th Anniversary.
Number
1974 was the year of BSN’s establishment which replaced the Post Office Savings Bank.
No Malaysian Left Behind
BSN was established on 1 December 1974 with a clear mandate to foster savings growth among Malaysians and support national development. Since our launch by the second Prime Minister, YAB Tun Haji Abdul Razak bin Hussein, the Bank has stayed true to this inclusive objective and continues to embrace 'No Malaysian Left Behind' as our corporate maxim.
Commemorating BSN’s 50-Year Journey
Celebrating Legacies at BSN
Over the past five decades, BSN has been led by remarkable leaders who have directed the Bank towards excellence. We honour the outstanding individuals who have held the position of Chairman at the Bank as we look back on the achievements of the Bank.
Dato’ Seri Syed Nahar Tun Syed Sheh Shahabuddin
(1974 - 1985)
Tan Sri Dato’ Ani Arope
(1986 - 1988)
(1988)
Datuk Zubir Embong
(1989 - 1993)
(1989 - 1993)
Dato’ Seri Ahmad Zahid Hamidi
(1994 - 1999)
Dato’ Seri Abdul Azim Mohd Zabidi
(1999 - 2009)
Datuk Nozirah Bahari
(Deputy Chairman)
(2009 - 2013)
Tan Sri Abu Bakar Abdullah
(2013 - 2019)
(2013 - 2019)
Encik Razali Othman
(Deputy Chairman)
(2019 - 2020)
Puan Rossana Annizah Ahmad Rashid
(2020 - 2023)
Encik Mohd Sakeri Abdul Kadir
(Deputy Chairman)
(2022 - 2023)
Rebranding
BSN underwent a significant rebranding initiative in 2015 to align with growing market trends. The BSN logo has been revitalised to embody our role and purpose in present-day Malaysia. While staying true to the original logo’s strength and equity, it has transformed to embrace a friendlier, more vibrant and modern appearance.
The letters ‘BSN’ have been retained in capital letters to signify solid strength and stability. The money tree symbol, also known as ‘pohon pitis’, represents growth and wealth. The ‘pohon pitis’ symbol is an adaptation of the one made of tin metal bearing 13 coins issued by Sultan Muhammad IV of Kelantan in 1903 when it was still a tributary state of Siam. The coin or ‘pitis’ which in the local Kelantanese dialect means money, was one of the denominations in circulation in Kelantan until 1920. The ‘pohon pitis’ is retained but modified with a modern graphic treatment and the number of coins on the tree has been increased from 13 to 14 coins to represent all of Malaysia’s states and federal territories.
The logo colours have been changed to a fresh teal and white, symbolising trust and reliability.
